Tuesday, 18 September 2012

Michelle Phan

Michelle Phan is an Vietnamese-American make-up instructor who posts make-up and beauty tutorials on YouTube, sometimes under the online alias ricebunny. Phan attended Ringling College of Art and Design and Massachusetts College of Art and Design.

Phan was born in Boston, Massachusetts to Vietnamese parents. She has abrother named Steve Phan, a sister-in-law Promise Tamang, who is also a make-up/hair instructor, and a half-sister called Christine Phan, who occasionally features in Promise's YouTube videos. Michelle lived in Massachusetts and California, before eventually settling in Tampa, Florida, where she attended high school. As a teenager, Phan originally intended to become a doctor at the request of her mother. However, she later convinced her mother to allow her to major in illustration. She was inspired by her mom's career as a nail technician. Formerly, she was a student and worked as a part-time waitress at a sushi restaurant

Youtube Career.

Phan first began posting tutorials on her Xanga under the username Ricebunny. She later joined YouTube on July 18, 2006 and has created over 200 videos. As of February 2012, she has garnered over half a billion views and over 2,000,000 subscribers, making her channel the most subscribed beauty channel on YouTube. Phan is known for her video style that incorporates her voice-over instruction with music and text subtitles. Her videos are created entirely using iMovie, on a MacBook Pro. Popular beauty tutorials released on Phan's YouTube channel have included her "Romantic Valentine Look," "Brighter Larger Looking Eyes," "Makeup for Glasses," and "Mysterious Masquerade Look." Her most popular videos include the "Lady Gaga 'Poker Face' Tutorial" with over 30,000,000 video views on YouTube,"Lady Gaga Bad Romance Look," with over 25,000,000 views, "Romantic Valentine Look," and "Seductive Vampire". In January, special effects were used in her new Lady Gaga "Bad Romance" video, the first for a makeup instructor. The Buzzfeed profiled Phan on January 23, 2009 overnight, turning it into a viral video.
Phan's success on YouTube has produced attention from the media and people internationally. She appeared in the August 2009 issue of Seventeen magazine, the St. Petersburg Times on August 23, 2009, the Sun Sentinel on August 24, 2009, and on the popular blog BellaSugar on April 19, 2009. Phan was also featured in a Chilean newspaper for her Barbie video. Recently, Phan was also published in May's issue of NYLON magazine. She appeared in Forbes magazine as well.
In 2010, Phan was hired by Lancôme. Since then, her videos have included Lancôme beauty products.

Lady Gaga video having over 30 million views.
 
In 2009, Phan launched a skin-care line named IQQU, which caused controversy after Phan reportedly claimed on her website that IQQU was FDA approved when it had been previously submitted for FDA approval and had been denied and deemed unsafe. Phan never made any comments to explain her claims and eventually disassociated herself with the brand, stating that it had been sold to a new owner.
Her second company, MyGlam, was unveiled in 2011, where paying customers receive a new bag every month with 4 to 5 items of make ups or products inside (deluxe size or sample). MyGlam was followed by the creation of FAWN (For All Women's Network), in which Phan partners up with several YouTube Gurus for tutorials on hair, make up, and fashion. Her first jewellery line, Ever Ede, was introduced a few months later in 2012.

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